When a product is rated "poor" or "bad", Yuka identifies, via an algorithm, similar products with a higher rating ("good" or "excellent").
The recommendations are selected in a completely neutral and objective way: no brand pays or influences Yuka in order to appear in the recommendations.
The algorithm for selecting healthier alternatives takes the following into account:
1) The product category (strawberry cookies, goat milk yogurt, lip balm, bar soap, etc.) in order to recommend a product as similar to the original product as possible.
2) Product availability, in order to recommend products which can be found easily.
3) The product rating in order to only recommend highly rated products, i.e. "good" or "excellent".
