When a product is rated "poor" or "bad", Yuka identifies, via an algorithm, similar products that are better for your health.
The recommendations are selected in a totally neutral and objective way: no brand pays or influences Yuka in order to appear in the recommendations.
The algorithm for selecting healthier alternatives takes into account :
1) The product category (strawberry cookies, goat's milk yogurt, lip balm, bar soap, etc.) in order to recommend a product as similar to the original product as possible.
2) The product rating in order to recommend only highly rated products, i.e. "good" or "excellent".
3) Product availability, in order to recommend products that can be easily found anywhere.