When a product is rated "poor" or "bad", Yuka identifies, via an algorithm, similar products with a higher rating ("good" or "excellent").
The recommendations are selected in a totally neutral and objective way: no brand pays or influences Yuka in order to appear in the recommendations.
The algorithm for selecting healthier alternatives takes into account, by order of priority :
1) The product category (strawberry cookies, goat's milk yogurt, lip balm, bar soap, etc.) in order to recommend a product as similar to the original product as possible.
2) Product availability, in order to recommend products that can be easily found anywhere.
3) The product rating in order to recommend only highly rated products, i.e. "good" or "excellent".